Chanel: From Rue Cambon to Saint-Tropez

The Maison Française is once again investing in the French Riviera for the summer season. Traditional appointment for years, the return of the tropézienne pop-up shop marks the beginning of summer.

Since 2009, it is in Saint-Tropez that Chanel takes its summer quarters. May 2021, the mythical brand once again puts down its suitcases. In the heart of the village, the luxury setting is installed in the mansion of Villa Mistralée.

Year after year, the French fashion house competes in creativity in the conceptualization of its seasonal stores. Unsurprisingly, the annual bet is raised. From the address, ready-to-wear as leather goods and shoes are harmoniously imbued with the delicate aura of Provence.

A unique space where the emblematic white, cream and black Chanel codes revolve around the original architecture, a wind of renewal is mixed. In a completely redesigned décor for the occasion, the shop presents the new Coco Beach capsule collection as well as some silhouettes of the spring-summer 2021 line.

With seaside inspirations, virginie Viard's latest creations flirt with marble, linen, tweed, terrazzo and wood. According to the rooms, the walls are dressed here and there in colors with pale pink or blue tones.

Further on, the pool of the Mediterranean garden celebrates the arrival of sunny days, whose summer pop-up shop Chanel seems to sing so much the ode.

Boutique Chanel Saint-Tropez
1, Avenue du Général Leclerc
83990 Saint-Tropez, France
+33 4 94 49 07 47
Monday to Sunday: 10am – 1.30pm / 3.30pm – 8pm (4.30pm to 9pm in July and August)